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So you’ve started your own business – small at first, but you have big plans for it and you hope that in a few years you’ll be able to make it big! Good for you! Being a marketing whizz ensures that your business doesn’t go down the drain, but not everyone has marketing in their blood, do they? We have some useful marketing tips for small businesses that you might enjoy and use to your advantage. We advise you to do your own research and ask for as much advice as possible from friends and people who have a successful business. There’s always something new to learn. Let’s start, shall we?
1. Online advertising.
Online advertising is the best tool to get your small business out there for the world to know. Social media is vital to the success of a small business and in case you were wondering, which is better, a blog or a website, the answer is, it depends to what your needs are.
As a small business, sponsoring events that attract your target audience is a brilliant move. Through sponsoring, it is easy to increase your credibility and built your image and brand – and the entire deal won’t cost you too much. Exposure is the key when you’re sponsoring an organization. They will mention you every time they do something! And people who are fond of an organization always remember sponsors!
3. Create a Newsletter
Fun fact: it costs six times more to sale something to a new customer than it costs to sell something to an existing one. Sending out a newsletter every day or weekly is a great way to keep in touch with your clients and to let them find out about deals. Try to keep it simple, people don’t like being bombarded with too much information and also don’t be aggressive. Your clients will back off if you are.
4. Do Giveaways
People love freebies, that’s a fact! And another marketing tool for your small business are giveaways. Giving away products with your company’s logo will get people interested. Make sure the things you are giving away are useful things such as USBs, mugs, pens or bags. If, for example, your company makes soap, you are guaranteed people will adore your freebies.
5. Do Networking like it’s 1999
How else will you get people to know about you and your business if you don’t meet new people. Remember that new people mean new opportunities, don’t be shy and mingle! Attend events, carry along lots of business cards, be nice and make people curious about your small business.
6. Don’t Be Afraid to Ask for Help
Don’t despair if your marketing strategy doesn’t seem to help you too much, you’re not the only one who isn’t getting it right. That’s why there are marketing specialists who, for a fee, will be more than happy to help you devise a marketing strategy for your small business. It’s not a sign of weakness, but a sign of wisdom!
7. Support a Cause
Everyone has a cause that is close to their hearts and your business should have one too. Let’s say you are passionate about green living, then you should never use plastic cups and plates and always recycle and for Earth Day you should do something, such as a fund raiser, that will help the environment and also get your name out there.
8. Hook Your Clients
This one’s a hard one! How to you hook your existing clients and keep them coming back? First of all, have great service and an awesome return policy. People need to see they are the priority and not your products. Offer discounts to loyal customers and coupons to get your business known. People always love a good deal!
9. Be Consistent
Another useful marketing tips for your small business is to always be consistent in your business. This way people will remember you and respect your business. Stick to something that you know works, but do keep an open mind when it comes to change. There is a fine balance between change and consistency that not too many people achieve.
10. Have Fun!
We think the most important thing is to have fun and enjoy yourself. This way, many things won’t seem like a chore and you’ll be less stressed at the end of the day. Surround yourself with people whom you like and admire, from whom you can learn things and have fun in your endeavor.
If you have any comments or question about marketing tips for your business, don’t hesitate to address them in the comment section below!